French fashion house Vionnet was started by fashion designer Madeleine Vionnet in 1912.
Born to a poor family, Vionnet started her seamstress apprenticeship at the age of 11, and later made a name for herself as the “queen of the bias cut”. Called an “architect among dressmakers” by her contemporaries, Vionnet is best-known for its elegant Grecian style dresses, as seen in their bright and breezy SS 2011 collection.
Vionnet’s pioneering of the sleek, ultra-flattering bias cut was her ticket to fashion fame. Her designs completely eschewed the forced, regimental apparatus of the day – corsets, padding, stiffening – anything that distorted the natural curves of a woman’s body.
Inspired by Isadora Duncan‘s pioneering dance style, and coupled with a fascination with ancient Greek art, Vionnet created the house’s iconic style. Vionnet dominated haute couture in the 1930s, dressing stars such as Marlene Dietrich, Katharine Hepburn and Greta Garbo.
I love her anti-establishment attitude towards fashion and its fast-moving nature:
‘There is something superficial and volatile about the seasonal and elusive whims of fashion which offends my sense of beauty.’
She always remained true to her particular vision of female beauty and the SS 2011 collection is a testament to this. Elegant Grecian-inspired drapery with sexy cut out detailing and a dash of edgy urban attitude. Perfect party dresses!