More from my latest obsession, Icelandic iconoclasts, Steed Lord.
This live performance is another example of their visionary styling – a mash up of pop culture influences and a single-minded commitment to the kind of ‘band branding’ that reminds me of oldschool groups like ABBA, and Kiss (hows that for a mash up?!) I think the consideration that goes into their styling is similar to that of someone like Lady Gaga – distinctive, unforgettable, irresistible. And their attitude is similarly unflinching.
Iconic.
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