Ruby, Winter 2012


My latest blog discovery, We The People, an Australia-based streetstyle blog run by Jessie Bush, yields style gems on a daily basis.

New Zealand label Ruby‘s Winter 2012 collection, ‘Capital City’, was one such gem. The collection focuses on a central contrast – metallic vs. matte – which plays out in the pitting of molten leather against cottons and silks. Pared down shapes allow the sci-fi sheen of the leather pieces to take centre stage, while a synergy of tones brings it back down to earth. Winter classics like chunky knits, polo necks and belted jackets are revised – only the defining features remain, and with an elegantly offbeat twist.

I really love the limited palette of rose golds, ochres and rusts with a dazzling flash of intergalactic teal. It’s got me excited for Winter 2012, even though I’m getting ready to dust down the ol’ leopard print bikini.

A sneak peek on WGSN of what’s to come heralded exactly this – a reinvention of form-fits-function shapes, along with a focus on what is known as Faux Real: dramatising the fakeness of things. Think wild perspex heels on footwear, brashly fake jewels and more. I am reminded instantly of Givenchy’s neon jools. And I love it. It really appeals to my appetite for unapologetically, demonstratively fake jewellery.


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